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Programmatic Marketing Course

Programmatic Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

The Programmatic Marketing Course provides a practical, step-by-step system to plan, launch, and optimise campaigns that achieve clear revenue goals. Learn to define KPIs, set up accurate tracking, select attribution, and build smart audiences for US home and lifestyle shoppers. You will master testing frameworks, bidding strategies, forecasting, and budget allocation so you can scale performance with confidence and report results that truly matter.

Elevify Advantages

Develop Skills

  • KPI strategy: Set sharp ROAS, CPA and revenue goals for programmatic growth.
  • Attribution mastery: Pick and validate the right model for programmatic impact.
  • Testing framework: Run fast A/B tests and scale winning audiences and creatives.
  • Audience building: Design high-ROI prospecting, retargeting and lookalike segments.
  • Forecasting skills: Build lean CPM–CTR–CR models to predict CPA and ROAS.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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