Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant digital marketing. Master privacy-focused tracking, consent mechanisms, data minimisation, secure hosting, and campaign optimisation to enhance funnels and landing pages while ensuring legal compliance and user privacy.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Matomo Analytics Training equips you to set up privacy-centric tracking that provides dependable insights in line with GDPR and German standards. Cover consent interfaces, cookie banner configuration, data reduction strategies, hosting options, and protected data handling. Hands-on practice in creating compliant reports, funnels, and campaign evaluations, plus ready-to-use governance checklists and processes.
Elevify Advantages
Develop Skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels and ROI analysis.
- Implement secure hosting with EU data flows and encryption.
- Establish governance for compliance audits and incident response.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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