Marketing Planning & Management Course
Gain expertise in marketing planning and management tailored for B2B SaaS companies. Align sales and marketing efforts, construct high-ROI digital funnels, establish ARR-based KPIs, and refine SEO, paid media, email campaigns, and lead scoring to confidently achieve revenue goals. This course equips you with practical tools to plan, execute, and optimise campaigns that deliver consistent qualified pipeline and revenue growth.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Marketing Planning and Management Course provides a structured, practical framework to achieve ARR targets confidently. Participants will learn to create aligned funnels, establish KPIs, model ACV and CAC, and develop realistic conversion waterfalls. Key areas include mastering channel strategies, lead scoring, marketing automation, dashboards, and testing protocols to effectively plan, execute, and optimise campaigns for sustained qualified pipeline and revenue generation.
Elevify Advantages
Develop Skills
- Develop aligned sales-marketing funnels by defining stages, SLAs, and handoffs efficiently.
- Model KPIs driven by ARR to convert revenue targets into leads, MQLs, SQLs, and pipeline coverage.
- Design efficient digital channel strategies including SEO, paid ads, email, and demand generation.
- Implement effective lead scoring to qualify B2B SaaS prospects using clear rules and signals.
- Optimise CAC and funnels through testing, attribution, and data-driven campaign refinements.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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