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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This Marketing Planning and Management Course provides a structured, practical framework to achieve ARR targets confidently. Participants will learn to create aligned funnels, establish KPIs, model ACV and CAC, and develop realistic conversion waterfalls. Key areas include mastering channel strategies, lead scoring, marketing automation, dashboards, and testing protocols to effectively plan, execute, and optimise campaigns for sustained qualified pipeline and revenue generation.

Elevify Advantages

Develop Skills

  • Develop aligned sales-marketing funnels by defining stages, SLAs, and handoffs efficiently.
  • Model KPIs driven by ARR to convert revenue targets into leads, MQLs, SQLs, and pipeline coverage.
  • Design efficient digital channel strategies including SEO, paid ads, email, and demand generation.
  • Implement effective lead scoring to qualify B2B SaaS prospects using clear rules and signals.
  • Optimise CAC and funnels through testing, attribution, and data-driven campaign refinements.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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