Marketing Data Analytics Course
This course equips learners with practical skills in marketing data analytics, focusing on KPI calculation, data preparation, reporting, benchmarking, and deriving actionable insights for e-commerce performance optimization.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Marketing Data Analytics Course teaches you how to set objectives, select KPIs, and compute essential metrics such as CTR, CVR, CPC, CPA, ROAS, and CLV using actual e-commerce examples. You will learn to tidy and integrate data from key platforms, create basic models in spreadsheets, apply benchmarks from Brazil and Latin America, and convert findings into straightforward reports, insights, and budget suggestions that enhance tangible performance.
Elevify Advantages
Develop Skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
- Build clean e-commerce datasets by exporting, merging, and correcting ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to assess opportunities and evaluate budget scenarios.
- Translate channel performance into sharp insights, tests, and budget adjustments.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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