Marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-impact nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo. Enhance trial-to-paid conversion rates and generate sales-qualified leads through practical, scalable strategies that deliver measurable business results.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow logic, deliverability protections, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.
Elevify Advantages
Develop Skills
- Build efficient B2B lead data structures: capture, sync, and enrich data quickly.
- Implement effective lead scoring in HubSpot or Marketo to identify qualified leads.
- Craft engaging trial nurture emails with dynamic personalisation features.
- Manage automation workflows using conditional branches, limits, and suppression logic.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign optimisation.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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