Machine Learning in Marketing Course
This course provides practical skills in applying machine learning to marketing, focusing on data preparation, model implementation, and integrating insights into campaigns for measurable business impact.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Machine Learning in Marketing Course teaches you how to link KPIs to actual business results, analyse benchmarks, and convert data into focused actions. You will learn to ready and assess data, grasp essential models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns with straightforward testing strategies, risk management, and quantifiable revenue effects in a concise, hands-on manner.
Elevify Advantages
Develop Skills
- ML-powered segmentation: build high-value fashion customer clusters quickly.
- Propensity modelling: use churn and purchase scores to launch smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML-ready quality.
- KPI-driven testing: design A/B and uplift tests to demonstrate ML revenue impact.
- Workflow integration: integrate ML scores into email, ads, and onsite personalisation.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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