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Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This Machine Learning in Digital Marketing Course teaches you how to transform raw data into more effective campaigns using practical ML concepts, segmentation, clustering, and targeting. Learn to create and implement RFM and behavioural segments, leverage platform automation, develop reliable tests, monitor the appropriate KPIs, handle privacy and consent, and execute a secure, marketer-driven ML workflow from data preparation to optimisation.

Elevify Advantages

Develop Skills

  • ML foundations for marketers: quickly understand key models, metrics, and data preparation.
  • Customer segmentation in practice: create RFM and behavioural clusters that drive conversions.
  • Platform ML mastery: effectively utilise Google and Meta automation, pixels, and APIs.
  • SQL and spreadsheet analytics: extract, clean, and segment customer data in hours.
  • Test, attribute, and safeguard: conduct A/B tests, measure uplift, and manage privacy.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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