E-Marketing & Consumer Behavior Course
Gain mastery in e-marketing and consumer behaviour to elevate conversions. Delve into buyer psychology, persona-led campaigns, compelling UX design, and data-driven testing to craft powerful digital marketing strategies that convert home office shoppers into loyal patrons.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This E-Marketing and Consumer Behaviour Course equips you with practical, psychology-driven strategies to boost conversions among home office buyers. Master building precise buyer personas, charting decision paths, and crafting compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges in communications and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify Advantages
Develop Skills
- Behavioural copywriting: create emails and ads leveraging bias, urgency, and social proof.
- Persona-based funnels: design customer journeys and deploy focused, conversion-driven campaigns.
- UX and checkout optimisation: enhance product pages to reduce friction and accelerate sales.
- Testing and analytics: conduct A/B tests and analyse funnel metrics to expand successful strategies.
- Retargeting expertise: build cart recovery and remarketing sequences to reclaim lost revenue.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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