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E-Marketing & Consumer Behavior Course

E-Marketing & Consumer Behavior Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This E-Marketing and Consumer Behaviour Course equips you with practical, psychology-driven strategies to boost conversions among home office buyers. Master building precise buyer personas, charting decision paths, and crafting compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges in communications and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.

Elevify Advantages

Develop Skills

  • Behavioural copywriting: create emails and ads leveraging bias, urgency, and social proof.
  • Persona-based funnels: design customer journeys and deploy focused, conversion-driven campaigns.
  • UX and checkout optimisation: enhance product pages to reduce friction and accelerate sales.
  • Testing and analytics: conduct A/B tests and analyse funnel metrics to expand successful strategies.
  • Retargeting expertise: build cart recovery and remarketing sequences to reclaim lost revenue.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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