Digital strategy training
This course equips learners with essential digital strategy skills for retail marketing. It covers assessing digital maturity levels, creating data-informed roadmaps, refining e-commerce platforms and omnichannel customer journeys, and leveraging analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved outcomes.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Digital Strategy Training offers a practical guide to enhance online performance. Participants will learn to evaluate digital maturity, develop actionable roadmaps, and handle risks, vendors, and governance effectively. Key areas include omnichannel integration, customer data management, CRM systems, single customer view, alongside boosting e-commerce conversions, analytics, KPIs, and growth channels using proven frameworks and tools.
Elevify Advantages
Develop Skills
- Build effective retail digital roadmaps by prioritising quick wins and sustainable long-term growth strategies.
- Optimise e-commerce user experience to increase conversions through CRO techniques, A/B testing, and website speed improvements.
- Design seamless omnichannel customer journeys that integrate store, web, pricing, and fulfilment processes.
- Transform customer data into revenue streams using SCV, strategic CDP/CRM selections, and privacy-compliant practices.
- Scale performance marketing efforts with MMM, accurate attribution models, SEO/SEM tactics, and optimised lifecycle management.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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