digital marketing and communication training
This course equips you with essential digital marketing and communication skills for impactful product launches and campaigns. Delve into data-driven strategies across channels, customer journey optimisation, A/B testing, analytics setup, and omnichannel integration to drive traffic, enhance conversions, and maximise long-term customer value while aligning with growth targets.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Gain a practical framework to plan and execute effective digital marketing strategies. Master customer journey mapping, omnichannel campaign building, and optimisation of email, social media, content, and paid channels. Learn to monitor KPIs, implement analytics tools, conduct A/B tests, and refine marketing funnels for measurable results and scalable growth in line with business objectives.
Elevify Advantages
Develop Skills
- Master analytics setup: define KPIs, configure GA4, UTMs, and attribution swiftly.
- Design high-performing funnels: map customer paths, enhance UX, and boost conversions rapidly.
- Develop omnichannel strategies: integrate email, social, paid ads, and SEO for cohesive campaigns.
- Apply A/B testing effectively: experiment with creatives, pages, and flows to improve ROAS.
- Bridge offline and online: convert events, PR, and retail efforts into measurable digital traffic.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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