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Digital Marketing Metrics Course

Digital Marketing Metrics Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Master the essential metrics and formulas that drive performance, from CTR, CPC, CPA, ROAS, and conversion rate to revenue per session. In this concise, hands-on course, you will clean and prepare CSV data, compare channels with clear visual analysis, assess traffic quality and funnels, apply benchmarks and confidence checks, and turn reports into prioritised, high-impact optimisation actions managers can trust.

Elevify Advantages

Develop Skills

  • Channel analysis: compare CPC, ROAS, and CPA with clear visual dashboards.
  • Data prep: clean, join, and audit multi-channel CSVs fast and reliably.
  • Funnel diagnosis: spot drop-offs, UX issues, and low-quality traffic in minutes.
  • Metric mastery: calculate CTR, CPC, CPA, ROAS, ARPS and interpret them.
  • Actionable reporting: build concise KPI reports and prioritised optimisation plans.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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