Machine Learning in Marketing Course
This course provides practical skills in applying machine learning to marketing, focusing on data preparation, model implementation, and integrating insights into campaigns for measurable business impact.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Machine Learning in Marketing Course teaches you how to link KPIs to actual business results, analyse benchmarks, and convert data into focused actions. You will learn to ready and assess data, grasp essential models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns with straightforward testing strategies, risk management, and quantifiable revenue effects in a concise, hands-on manner.
Elevify Advantages
Develop Skills
- ML-powered segmentation: build high-value fashion customer clusters quickly.
- Propensity modelling: use churn and purchase scores to launch smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML-ready quality.
- KPI-driven testing: design A/B and uplift tests to demonstrate ML revenue impact.
- Workflow integration: integrate ML scores into email, ads, and onsite personalisation.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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