Hotjar Course
This course equips you with practical skills to leverage Hotjar for user experience optimization and conversion rate improvement through hands-on setup, analysis, and actionable strategies.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The Hotjar Course teaches you how to convert site objectives into precise research questions, set up recordings, heatmaps, funnels, and surveys, and create effective sampling and segmentation. Gain skills to analyse behaviour patterns, integrate insights with GA4 and other data sources, identify key UX and CRO opportunities, plan A/B tests, and deliver tangible improvements in conversion, engagement, and revenue through a repeatable optimisation process.
Elevify Advantages
Develop Skills
- Master Hotjar setup: configure heatmaps, recordings, funnels in days, not weeks.
- Analyse behaviour insights: interpret Hotjar data to spot UX issues and CRO opportunities quickly.
- Implement data-driven UX improvements: transform Hotjar findings into impactful design and copy tweaks.
- Prepare experiment reports: establish KPIs, benchmarks, and straightforward A/B test metrics.
- Establish ongoing optimisation routine: create a straightforward, repeatable Hotjar review process.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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