Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, tracking, reporting, and actionable insights.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Adobe Analytics Course teaches you how to set up tidy report suites, organise eVars and events, and construct an accurate ecommerce purchase funnel. You will learn to verify tagging, match orders, monitor campaigns with precise UTMs, and secure data across domains. Subsequently, you will produce KPI-focused reports, segment user behaviour, spot anomalies, and convert funnel insights into straightforward optimisation and testing strategies that you can implement right away.
Elevify Advantages
Develop Skills
- Ecommerce KPI design: align revenue, AOV, LTV and ROAS with distinct business objectives.
- Adobe Analytics funnels: construct purchase flows, segments, and drop-off reports swiftly.
- Experiment tracking: configure A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: verify orders, troubleshoot tags, and benchmark against industry standards.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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