Content Marketing Strategy Course
This course equips you with practical strategies to build and optimize content marketing campaigns for SaaS growth, focusing on research, funnel design, roadmapping, SEO, and experimentation.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Content Marketing Strategy Course provides a clear, practical framework to plan, execute, and optimise campaigns within three months. You will establish measurable goals and KPIs, develop a structured roadmap spanning TOFU, MOFU, and BOFU, refine buyer personas, and select suitable formats and channels. Gain skills to monitor performance, conduct A/B tests, prioritise content ideas, and leverage insights for consistent, conversion-oriented growth.
Elevify Advantages
Develop Skills
- SaaS content research: transform quick market analysis into precise buyer insights.
- Funnel content design: plan TOFU, MOFU, BOFU assets that guide leads towards trials.
- 3-month content roadmap: create KPI-driven calendars using reusable templates.
- SEO and copy optimisation: develop search-optimised pages that convert visitors effectively.
- Experimentation workflow: conduct A/B tests and refine content based on solid data.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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