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Content Marketing Strategy Course

Content Marketing Strategy Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This Content Marketing Strategy Course provides a clear, practical framework to plan, execute, and optimise campaigns within three months. You will establish measurable goals and KPIs, develop a structured roadmap spanning TOFU, MOFU, and BOFU, refine buyer personas, and select suitable formats and channels. Gain skills to monitor performance, conduct A/B tests, prioritise content ideas, and leverage insights for consistent, conversion-oriented growth.

Elevify Advantages

Develop Skills

  • SaaS content research: transform quick market analysis into precise buyer insights.
  • Funnel content design: plan TOFU, MOFU, BOFU assets that guide leads towards trials.
  • 3-month content roadmap: create KPI-driven calendars using reusable templates.
  • SEO and copy optimisation: develop search-optimised pages that convert visitors effectively.
  • Experimentation workflow: conduct A/B tests and refine content based on solid data.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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