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Content Marketing Strategy Course

Content Marketing Strategy Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This Content Marketing Strategy Course provides a clear, practical framework to plan, execute, and optimise campaigns within three months. You will establish measurable goals and KPIs, develop a structured roadmap spanning TOFU, MOFU, and BOFU, refine buyer personas, and select suitable formats and channels. Gain skills to monitor performance, conduct A/B tests, prioritise content ideas, and leverage insights for consistent, conversion-oriented growth.

Elevify Advantages

Develop Skills

  • SaaS content research: transform quick market analysis into precise buyer insights.
  • Funnel content design: plan TOFU, MOFU, BOFU assets that guide leads towards trials.
  • 3-month content roadmap: create KPI-driven calendars using reusable templates.
  • SEO and copy optimisation: develop search-optimised pages that convert visitors effectively.
  • Experimentation workflow: conduct A/B tests and refine content based on solid data.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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