AdTech Course
This course provides hands-on training in AdTech, focusing on campaign planning, execution, optimization, data activation, measurement, and experimentation using real-world e-commerce scenarios.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The AdTech Course equips you with practical skills to plan, execute, and optimise campaigns across Google, Meta, and major DSPs. You will learn media buying, bidding, audience targeting, and funnel design, along with tagging, first-party data, and identity fundamentals. Additionally, you will explore attribution, experimentation, forecasting, and budget allocation, using a straightforward e-commerce sportswear case in Brazil to link strategy with tangible outcomes.
Elevify Advantages
Develop Skills
- Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
- Optimise funnels quickly: structure, test and scale search, social and programmatic.
- Activate first-party data: tag, segment and retarget high-value audiences.
- Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
- Run smart experiments: design A/B and lift tests that prove true incrementality.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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