4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Visual Identity Design Course provides a practical, step-by-step approach to developing robust visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Then, apply these elements to packaging, signage, and digital touchpoints, concluding with governance guidelines, style guides, and production-ready assets suitable for real-world implementation.
Elevify Advantages
Develop Skills
- Brand strategy basics: develop precise positioning for local consumer brands swiftly.
- Visual identity systems: create logos, lockups, and clear usage guidelines efficiently.
- Research for direction: construct moodboards, evaluate concepts, and analyse competitors.
- Brand governance: produce style guides, asset systems, and uniform applications.
- Real-world applications: implement identities across packaging, signage, websites, and Instagram.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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