Behavioralist Course
Master the science of human behavior and learn to predict, design, and change how people make decisions. This course takes you from foundational psychology and economics through advanced intervention strategy, giving you tools used by governments, organizations, and research teams worldwide. If you want to understand why people do what they do — and how to change it — this is where you start.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
You will build a rigorous understanding of behavioral science, starting with core theories of motivation, social influence, and cognitive bias. You will learn how prospect theory and loss aversion shape decisions under risk, and how to design nudges and choice architectures that shift behavior at scale. The course covers the full intervention cycle, from diagnosing behavioral problems to prototyping, piloting, and evaluating results using experimental methods. You will also apply behavioral principles to organizational culture, digital product design, ethics, and public policy. By the end, you will be equipped to lead behavioral initiatives in any professional context.
Elevify advantages
Develop skills
- Cognitive Bias Detection: Identify and map systematic biases distorting real-world decisions.
- Nudge Design: Build choice architectures that guide behavior without restricting freedom.
- Intervention Evaluation: Design and interpret randomized controlled trials for behavior change.
- Behavioral Strategy: Develop scalable, evidence-based programs across organizations and populations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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