Laboratory Product Management Course
Master laboratory product management—from market research and positioning to pricing, promotion, and regulatory strategy—and learn to launch, grow, and optimize lab products that win in real clinical environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical product management skills tailored to diagnostic systems with this focused, high-impact course. Learn to segment customers, define clear value propositions, and differentiate your solution using real competitive data. Master pricing models, channel strategies, and promotional tactics, then plan launches, track KPIs, and manage the first two years of the product life cycle with confidence.
Elevify advantages
Develop skills
- Lab market research: size PCR demand, profile rivals, and spot price signals fast.
- Lab product positioning: craft sharp value, proof points, and differentiation.
- Lab pricing & channels: design offers, models, and distributor vs direct mix.
- Lab launch execution: drive adoption with pilots, KOLs, and targeted promos.
- Regulatory & quality basics: CLIA, ISO 15189, FDA/IVDR, and post-market vigilance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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