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In-Store Activation Course

In-Store Activation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The In-store Activation Course shows you how to set sharp objectives, define shopper personas, and turn insights into winning in-store tactics. Learn to plan effective visual merchandising, build smart budgets, and manage vendors with confidence. You also master journey mapping, test-and-learn pilots, and KPI tracking so every activation is measurable, scalable, and focused on driving real sales impact.

Elevify advantages

Develop skills

  • ROI-based activation planning: quickly pick high-impact in-store actions.
  • Shopper journey mapping: design snack aisle touchpoints that convert fast.
  • Visual merchandising for snacks: planograms, endcaps, and secondary displays.
  • In-store sampling mastery: layout, staffing, and conversion tracking in weeks.
  • Retail KPI tracking: set KPIs, test pilots, and optimize activations with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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