Negotiation Course
Master high-stakes B2B negotiations. Learn proven tactics, pricing and discount strategies, BATNA planning, and SaaS contract terms so you can protect margins, close renewals with confidence, and build long-term client relationships.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Negotiation Course gives you practical tools to plan and win high-stakes deals, especially in SaaS and software renewals. Learn proven frameworks like BATNA, ZOPA, and concession sequencing, design smart B2B pricing and discounts, navigate SLAs and contract terms, manage risk, protect long-term account value, and use ready-made templates, scripts, and calculators to close confident, profitable agreements.
Elevify advantages
Develop skills
- Design winning negotiation plans: use ZOPA, BATNA, and clear walk-away rules.
- Handle price pressure fast: scripted responses to discounts, threats, and ultimatums.
- Build smart deal packages: bundle price, terms, and service for win-win outcomes.
- Master B2B renewal economics: model LTV, churn risk, margin, and discount impact.
- Protect key accounts: map stakeholders, manage risk, and preserve long-term value.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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