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Business General Course

Business General Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The General Business Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You'll learn market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfillment, marketing effectiveness, team responsibilities, and basic financial planning that you can implement right away.

Elevify advantages

Develop skills

  • Strategic analysis: use SWOT, PESTEL, and OKRs to develop a 12-month plan.
  • Market insight: evaluate market size, segment customers, and identify competitors quickly.
  • E-commerce operations: optimize inventory, fulfillment, and quality controls.
  • Performance marketing: design fast campaigns, monitor CAC, ROAS, and conversions.
  • Financial planning: create lean budgets, experiment with pricing, and boost profitability.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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