ASM Course
Master territory design, in-store execution, data-driven dashboards, and coaching skills with the ASM Course. Learn practical tools to boost sales performance, optimize field teams, reduce risks, and drive profitable growth in modern retail channels.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The ASM Course gives you practical tools to design territories, plan visits, and balance workloads across reps while using digital routing and proof-of-visit solutions. Learn in-store execution tactics to grow distribution, protect pricing, improve availability, and optimize shelf presence. Build clear dashboards, choose the right KPIs, coach field teams effectively, and manage risks with simple, actionable playbooks.
Elevify advantages
Develop skills
- Territory design mastery: build efficient, balanced sales routes fast.
- In-store execution tactics: boost visibility, pricing control, and availability.
- Data-driven territory insights: read KPIs, dashboards, and market benchmarks.
- Coaching and performance routines: run sharp 1:1s, scorecards, and field rides.
- Risk and contingency planning: anticipate store issues and deploy quick fixes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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