Research Course
Master competitor analysis, user research, and habit-forming product strategy. This Research Course helps product and product design pros turn insights into clear decisions, sharper features, and measurable impact on real user behavior.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Research Course gives you a practical toolkit to frame clear research questions, identify user segments, and plan qualitative and quantitative studies that actually inform decisions. Learn how to run interviews, surveys, usability tests, and competitor reviews, then turn findings into focused MVPs, success metrics, and prioritized feature recommendations that reduce risk and support confident launches.
Elevify advantages
Develop skills
- Competitor research: map features, patterns, and gaps in top product rivals.
- Insight to action: turn research into clear UX decisions, KPIs, and tests.
- User segmentation: build lean personas, JTBD, and high-impact target groups.
- Research framing: write sharp questions and success criteria for product bets.
- Validation planning: design lean MVPs, experiments, and post-launch metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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