Product Marketing Manager Course
Master product marketing for product and product design roles. Learn positioning, go-to-market strategy, launch campaigns, sales enablement, and data-driven iteration to drive adoption, revenue, and retention for every product you ship.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Product Marketing Manager Course gives you a practical, end-to-end toolkit to research your market, craft sharp positioning, plan winning launches, and drive measurable growth. Learn how to size opportunities, define value propositions, build campaigns, enable internal teams, and run experiments with clear KPIs so you can ship features that land, get adopted, and deliver business impact fast.
Elevify advantages
Develop skills
- Go-to-market planning: design lean launch plans with clear KPIs fast.
- Positioning & messaging: craft sharp value props, taglines, and proof points.
- Launch campaigns: build emails, landing pages, and in-app flows that convert.
- Sales enablement: create battlecards, demos, and CS playbooks that drive wins.
- Data-driven iteration: run experiments, analyze funnels, and refine adoption.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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