Product Course
Master product strategy for SMB tools: identify high-impact problems, run lean user research, design 90-day roadmaps, and use data-driven experiments to boost activation, retention, and revenue as a product or product design professional.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Product Course gives you practical tools to understand your market, define value, and plan a focused 3‑month roadmap that drives measurable results. Learn lifecycle frameworks, goal-setting, and stage-specific metrics, then master lean user research, analytics, and experimentation on a budget. Build clear priorities, manage risk, align stakeholders, and ship improvements that boost acquisition, retention, and revenue.
Elevify advantages
Develop skills
- Rapid problem prioritization: apply RICE-style scoring for high-impact wins.
- Lean user research: run budget-friendly interviews, surveys, and usability tests.
- Data-lite experimentation: design funnels, A/B tests, and retention analyses fast.
- 90-day product roadmap: define clear OKRs, initiatives, and success metrics.
- Risk and stakeholder management: de-risk launches and secure buy-in with clear comms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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