4.0 in rating
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Automation Course shows you how to choose and justify the right platform, design effective email and workflow sequences, build practical lead scoring, and keep CRM data clean and synced. Learn to define buyer personas for B2B SaaS, capture and tag contacts accurately, and track key funnel metrics so you can launch, measure, and continuously improve automated campaigns that drive predictable pipeline.
Elevify advantages
Develop skills
- Build clean CRM syncs: real-time, batch, dedupe rules and data hygiene.
- Design high-converting lead flows: forms, fields, UTM tracking and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing and win-back.
- Implement B2B SaaS lead scoring models that turn engagement into qualified MQLs.
- Track and optimize funnel metrics with dashboards, A/B tests and deliverability checks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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