flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This data-driven marketing course shows you how to turn real customer behavior into precise segments, build a reliable data model, and design targeted campaigns that convert. Learn to set up tracking, define KPIs, run A/B and holdout tests, and optimize performance with clear dashboards. Get practical templates, concrete examples, and a focused home fitness e-commerce case so you can apply every lesson immediately.
Elevify advantages
Develop skills
- Build actionable customer segments: turn raw data into clear, usable profiles.
- Design smart A/B tests: set hypotheses, samples, and winning success metrics.
- Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
- Use real market data: set justified assumptions and benchmarks for home fitness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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