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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course gives you a clear, practical system to win and grow high-value accounts. Learn to define a precise ICP and buying committee, use intent data to select and tier accounts, build targeted plays and personalized outreach, orchestrate multi-channel campaigns with the right tools, and track pipeline impact with dashboards, KPIs, and optimization tactics you can apply immediately.

Elevify advantages

Develop skills

  • Design ABM plays: build targeted executive, technical, and nurture sequences.
  • Select target accounts: use firmographic, technographic, and intent data smartly.
  • Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
  • Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
  • Measure ABM impact: track account engagement, pipeline influence, and ROI.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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