B2B Account-Based Marketing Course
Master B2B account-based marketing with proven ABM strategies, targeting, ICP design, and campaign orchestration. Learn how to pick high-value accounts, personalize outreach, align with sales, and measure pipeline impact that drives enterprise revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This B2B Account-based Marketing Course gives you a clear, practical system to win and grow high-value accounts. Learn to define a precise ICP and buying committee, use intent data to select and tier accounts, build targeted plays and personalized outreach, orchestrate multi-channel campaigns with the right tools, and track pipeline impact with dashboards, KPIs, and optimization tactics you can apply immediately.
Elevify advantages
Develop skills
- Design ABM plays: build targeted executive, technical, and nurture sequences.
- Select target accounts: use firmographic, technographic, and intent data smartly.
- Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
- Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
- Measure ABM impact: track account engagement, pipeline influence, and ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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