Strategic Brand Management Course
Master strategic brand management for the fast-growing flavored sparkling water market. Learn positioning, consumer insights, activation roadmaps, and brand measurement to build a differentiated, data-driven brand that wins on shelf and online.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Strategic Brand Management Course gives you a focused, practical toolkit to grow a flavored sparkling water brand in the U.S. You will analyze category trends, competitors, and consumers, define sharp positioning, build a clear identity system, and design a 12–18 month activation roadmap with measurable KPIs, governance, and reporting so every initiative is aligned, efficient, and results driven.
Elevify advantages
Develop skills
- Market analysis: size, trends, and competitor gaps in flavored sparkling water.
- Audience insights: build data-driven segments, personas, and consumption occasions.
- Brand positioning: craft sharp benefit hierarchies and winning messaging pillars.
- Brand identity: design clear visual, verbal, and packaging systems that stand out.
- Activation planning: build 12–18 month roadmaps with KPIs and ROI-focused tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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