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Strategic Brand Management Course

Strategic Brand Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Strategic Brand Management Course gives you a focused, practical toolkit to grow a flavored sparkling water brand in the U.S. You will analyze category trends, competitors, and consumers, define sharp positioning, build a clear identity system, and design a 12–18 month activation roadmap with measurable KPIs, governance, and reporting so every initiative is aligned, efficient, and results driven.

Elevify advantages

Develop skills

  • Market analysis: size, trends, and competitor gaps in flavored sparkling water.
  • Audience insights: build data-driven segments, personas, and consumption occasions.
  • Brand positioning: craft sharp benefit hierarchies and winning messaging pillars.
  • Brand identity: design clear visual, verbal, and packaging systems that stand out.
  • Activation planning: build 12–18 month roadmaps with KPIs and ROI-focused tactics.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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