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Marketing Budget Management Course

Marketing Budget Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This concise course shows you how to plan, allocate, and optimize budgets across key acquisition and retention channels using clear financial targets, reliable benchmarks, and practical templates. Learn to map the funnel, set ROAS and CAC thresholds, design tests, manage pilots, prevent fraud, and build a measurement stack that links spend to revenue so you can reallocate confidently and hit growth goals.

Elevify advantages

Develop skills

  • Build ROI-driven marketing budgets: turn revenue goals into smart channel splits.
  • Optimize cross-channel spend: reallocate fast using ROAS, CAC, and clear rules.
  • Design and measure tests: launch lean experiments with solid stats and guardrails.
  • Map funnel roles by channel: align search, social, SEO, email, and influencers.
  • Set up tracking and dashboards: connect ad spend to revenue, LTV, and payback.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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