flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
ICP Training gives you a clear, practical framework to define, tier, and operationalize your Ideal Customer Profile so every campaign and touchpoint targets high-value accounts. Learn ICP foundations, firmographics, buying triggers, personas, and buying centers, then apply them through workshops, roleplays, and templates. Finish with governance, reporting, and CRM enforcement so your ICP is adopted, measured, and continuously improved.
Elevify advantages
Develop skills
- Build high-impact ICPs: define firmographics, triggers, and negative fit fast.
- Map buying centers: pinpoint priority personas, pains, and decision power.
- Tier ICP accounts: set clear rules for routing, SLAs, and GTM focus by tier.
- Operationalize ICP in CRM: enforce fields, automation, and reporting cadence.
- Craft persona-based outreach: tailored pitches, sequences, and objection scripts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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