flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The In-store Product Promotion Course shows you how to boost product trial and sales inside grocery stores using practical, repeatable tactics. Learn shopper behavior basics, store layout and merchandising principles, private label positioning, and effective display design. Build test-ready pilots, train store teams, manage budgets, and measure results with clear KPIs, POS data, and test vs. control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply fast, practical insights to trigger purchase.
- Retail merchandising: design high-impact layouts, end-caps, and cross-merch displays.
- In-store promo tactics: build low-budget, high-ROI sampling and display programs.
- Private label activation: boost trial with smart claims, packs, and shelf storytelling.
- Promo measurement: track uplift, trial conversion, and test vs. control results fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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