Service Pricing Strategies Course
Master service pricing strategies for marketing success. Learn to segment customers, analyze competitors, design profitable pricing plans, and run smart experiments that boost ARPU, reduce churn, and turn your pricing into a powerful growth engine.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Service Pricing Strategies Course gives you a practical system to research competitors, define value metrics, and build profitable tiered, usage-based, or hybrid plans. Learn how to segment customers, estimate willingness to pay, design add-ons and discounts, and run ethical price experiments. You finish with clear dashboards, governance routines, and 2–4 ready-to-launch plans that increase revenue and reduce churn.
Elevify advantages
Develop skills
- Segment B2B customers: turn value drivers into clear, profitable price points.
- Build SaaS price plans: design tiers, add-ons, and upsell paths in hours, not weeks.
- Analyze competitors: map pricing models, value metrics, and differentiation gaps fast.
- Run pricing experiments: A/B test plans, track ARPU, churn, and expansion MRR impact.
- Model revenue impact: forecast ARPU, LTV, CAC and de-risk pricing changes quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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