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Brand Positioning Course

Brand Positioning Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Brand Positioning Course shows you how to define a sharp single-minded benefit, choose the right emotional or functional angle, and back it up with persuasive reasons to believe. You will build clear target personas, craft focused positioning statements, and select the best frame of reference, using quick research methods to analyze competitors and create a practical, aligned strategy you can apply immediately.

Elevify advantages

Develop skills

  • Competitor insight mapping: turn fast online research into clear positioning moves.
  • Positioning statement writing: craft sharp 3–5 line internal brand narratives.
  • Customer persona design: build and validate lean, JTBD-based target profiles.
  • Single-minded benefit crafting: define one powerful emotional or functional promise.
  • RTB development: convert features into concise, persuasive proof points for messaging.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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