flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Market Positioning Course shows you how to analyze the U.S. ready-to-drink iced coffee landscape, identify high-potential segments, and build precise consumer personas. Learn to craft sharp value propositions, credible product positioning, and aligned product, price, place, and promotion decisions, while assessing risk, tracking performance, and iterating quickly for stronger, more resilient launches.
Elevify advantages
Develop skills
- Target segment design: quickly define RTD iced coffee buyer personas.
- Market scan: run fast competitive and trend audits for RTD iced coffee.
- Positioning craft: build sharp value props and credible RTD product claims.
- Marketing mix setup: align product, price, place, and promotion to positioning.
- Performance tracking: monitor KPIs and iterate RTD positioning with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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