Integrated Marketing Communication Plan Course
Master integrated marketing communication for wellness apps. Define audiences, map journeys, pick winning channels, plan 6‑month campaigns, set budgets, and track KPIs to build a data-driven IMC plan that drives acquisition, conversion, and retention.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Integrated Marketing Communication Plan Course shows you how to define precise target segments for wellness apps, build clear personas, and map customer journeys from awareness to retention. Learn to set SMART objectives, craft strong positioning and messaging, choose and integrate high-impact channels, plan a 6‑month calendar, allocate budget, track KPIs, and optimize performance with practical, ready-to-use templates.
Elevify advantages
Develop skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6‑month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimize performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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