Media Industry Marketing Course
Master media industry marketing for streaming: analyze U.S. competitors, build sharp positioning for 18–35 audiences, plan high-impact launch campaigns, and optimize cross-channel performance with data-driven KPIs, testing, and proven playbooks.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This concise course shows you how to research U.S. streaming audiences, analyze competitors, and define sharp value propositions for 18–35 viewers. Learn to choose effective channels, plan launch calendars, brief creators, and build high-performing campaigns. You also master practical analytics, testing, and optimization skills to lower costs, improve conversions, and scale results with confidence.
Elevify advantages
Develop skills
- Streaming market research: quickly analyze U.S. platforms and 18–35 audiences.
- Positioning and messaging: craft sharp value props and short-form copy that converts.
- Media mix strategy: pick winning channels and tactics for fast, efficient launches.
- Campaign setup and launch: build 4-week plans, budgets, and influencer integrations.
- Performance analytics: track KPIs, run A/B tests, and optimize CPI and retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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