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Marketing and Relationship Management Course

Marketing and Relationship Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This concise course helps you build stronger SaaS client relationships that reduce churn and grow account value. Learn to segment portfolios, map needs by lifecycle stage, and design targeted communication strategies. Practice setting measurable objectives, choosing effective channels and tactics, and using KPIs, A/B testing, and feedback loops to continually refine engagement and retention plans.

Elevify advantages

Develop skills

  • SaaS client insight: map lifecycle, spot churn risks, and act fast.
  • Portfolio segmentation: build 3–4 B2B SaaS segments that drive retention.
  • Relationship objectives: set SMART goals tied to churn, renewals, and upsell.
  • Action playbooks: design practical retention, email, and webinar programs.
  • Performance optimization: track KPIs, run A/B tests, and refine campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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