flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The User Journey Course shows you how to map every stage from awareness to advocacy, diagnose drop-offs, and uncover root causes using qualitative and quantitative data. Learn to optimize checkout, onboarding, retention, and referrals, build a prioritized roadmap, set up analytics and experimentation, and track the right metrics so you can drive higher conversion, repeat purchases, and long-term loyalty.
Elevify advantages
Develop skills
- Map full-funnel user journeys: quickly spot frictions from awareness to advocacy.
- Design and test UX optimizations: launch fast A/B tests that lift conversions.
- Track stage-based KPIs: set up analytics, cohorts, and dashboards that marketers use.
- Diagnose funnel drop-offs: blend qual and quant data to find root causes fast.
- Build a practical roadmap: prioritize high-ROI journey fixes and align stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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