Lead Generation in Marketing Course
Master lead generation in marketing with clear ICPs, buyer personas, proven channel playbooks, and conversion funnels. Learn to attract qualified leads, align with sales, track ROI, and launch a 30-day action plan that drives predictable revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Lead Generation in Marketing Course gives you a clear, 30-day roadmap to launch and optimize a complete lead engine. Learn how to define ICPs and buyer personas, design high-converting funnels and lead magnets, set SMART goals, and track KPIs from MQL to SQL. You also get proven channel playbooks, practical attribution methods, and a reliable handoff process so you can drive more demos, revenue, and predictable pipeline fast.
Elevify advantages
Develop skills
- ICP and persona design: build precise agency targets that convert fast.
- Lead gen playbooks: deploy SEO, LinkedIn, ads, and webinars for quality demos.
- Funnel and lead magnet setup: craft pages, forms, and offers that capture MQLs.
- Lead qualification and handoff: define MQL/SQL and streamline sales follow-up.
- 30-day launch roadmap: execute a focused plan to test, track, and scale leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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