flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Lead Generation Strategy Course shows you how to research B2B workflow automation buyers, define clear goals and KPIs, and build a practical, high-converting funnel. Learn to capture, nurture, and qualify leads, choose and execute the right channels, craft targeted personas and messaging, measure performance, run tests, and follow a 90-day roadmap to create a predictable pipeline for a FlowTrack-style SaaS.
Elevify advantages
Develop skills
- B2B audience research: pinpoint high-intent segments without internal data.
- Lead gen KPIs: set MQL, SQL and CPL targets aligned with SaaS revenue goals.
- Lead capture funnels: build landing pages, forms and nurturing that convert fast.
- Channel playbooks: run email, LinkedIn, content and paid campaigns that scale.
- Testing & roadmap: track key metrics and execute a 90-day optimization plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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