flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Internal Marketing Course shows you how to build a strong internal brand, align culture, and create clear, consistent messaging across teams. Learn to segment stakeholders, design targeted communications, plan launches, and manage change with proven frameworks. You will use data, feedback, and dashboards to measure impact, refine programs, and design a practical 90-day activation plan that drives lasting engagement.
Elevify advantages
Develop skills
- Build internal brand strategies that align culture, EVP, and external promise.
- Map internal audiences and craft targeted messages for each stakeholder group.
- Design change communications using Kotter, ADKAR, and storytelling tactics.
- Run internal research, track engagement KPIs, and report impact to leadership.
- Plan 90-day internal campaigns with channels, governance, and feedback loops.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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