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How to Write a Marketing Plan Course

How to Write a Marketing Plan Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Learn how to build a clear, actionable plan that drives trials, conversions, and retention for a subscription productivity app. This concise course walks you through audience definition, positioning, channel mix, content playbooks, KPIs, analytics, and a 12‑month roadmap with budget allocation, experiments, and optimization routines, plus templates for reports and leadership-ready summaries you can use immediately.

Elevify advantages

Develop skills

  • Build a focused 12-month SaaS marketing roadmap with clear quarterly priorities.
  • Define high-value SMB target segments and craft sharp positioning for a SaaS app.
  • Create integrated messaging and channel plans that drive trials and paid conversions.
  • Set practical SaaS KPIs, tracking plans, and dashboards for fast performance insight.
  • Run lean market and competitor research to uncover gaps and pricing opportunities.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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