Direct Marketing Campaigns Course
Master direct marketing campaigns from strategy to execution. Set clear objectives, build smart segments, design high-converting offers, and run 6-week email/SMS journeys with testing, automation, and reporting that drive measurable revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Direct Marketing Campaigns Course shows you how to set clear objectives, build high-value segments, and plan a 6-week email and SMS journey that converts. Learn offer design, personalization, and creative testing, plus timing, automation, and compliance. You also get focused market research for eco-friendly kitchen products and a practical framework for tracking KPIs, optimizing in-flight, and reporting real results fast.
Elevify advantages
Develop skills
- Campaign planning: build a 6-week direct marketing roadmap that actually ships.
- Segmentation strategy: define high-value email and SMS audiences that convert fast.
- Offer and messaging: craft personalized, testable offers for email and SMS.
- Channel orchestration: automate email/SMS flows without fatigue or compliance risk.
- Performance optimization: track KPIs, run A/B tests, and refine campaigns in real time.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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