Consumer Behavior Course
Master consumer behavior for wellness and mental health apps. Learn to research real user motivations, map decision journeys, segment young professionals, and craft high-converting marketing messages that boost activation, retention, and paid conversion.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Consumer Behavior Course shows you how people choose wellness and mental health apps, from motivations and perceived value to social influence, usability, and barriers like price and privacy. Learn fast research methods, micro-segmentation, precise positioning, message development, and decision journey mapping so you can design sharper strategies and improve acquisition, activation, and long-term engagement.
Elevify advantages
Develop skills
- Decode consumer drivers: pinpoint real adoption triggers for wellness apps.
- Rapid insight research: mine reviews, reports, and forums for behavior patterns.
- Micro-segmentation mastery: define high-value 25–35 urban pro personas fast.
- Journey mapping skills: design high-impact nudges across the freemium funnel.
- Conversion-focused messaging: craft and test copy that boosts trust and sign-ups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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