Social Media Marketing & Digital Strategy Course
Master social media marketing and digital strategy for e-commerce. Learn paid vs organic tactics, audience targeting, creative testing, KPIs, and omnichannel measurement to drive sales, store visits, and ROI-ready campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Social Media Marketing & Digital Strategy Course gives you a practical, step-by-step system to plan campaigns, segment audiences, and choose the right platforms for each funnel stage. Learn to design high-converting creatives, balance paid and organic tactics, track KPIs with clear dashboards, and optimize budgets using experiments, attribution, and omnichannel insights for measurable, profitable growth.
Elevify advantages
Develop skills
- Paid social optimization: run A/B tests, refine bids, and scale ROI fast.
- Audience strategy: build high-intent segments and retargeting that converts.
- KPI-driven reporting: design dashboards, OKRs, and ROAS-focused tracking.
- Creative campaign design: plan content, CTAs, and briefs that drive sales.
- Cross-channel integration: connect social, email, and in-store for full-funnel lift.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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