Social Media Analytics Course
Master social media analytics for digital marketing. Learn to track KPIs, build clean datasets, diagnose channel performance, and design 4–6 week test plans that turn Instagram, TikTok, Facebook, and X data into clear, revenue-focused decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Analytics Course shows you how to evaluate influencers, UGC, and ad creatives, define content taxonomies, and align messaging with an eco-friendly home products brand. Learn core KPIs, realistic benchmarks, data quality checks, and attribution basics, then turn insights into clear dashboards, concise executive reports, and focused 4–6 week optimization plans that improve performance fast.
Elevify advantages
Develop skills
- KPI mastery: calculate and benchmark core social media performance metrics.
- Data-driven diagnosis: spot funnel leaks, weak channels, and paid inefficiencies fast.
- Practical data builds: pull, clean, and simulate platform analytics for testing.
- Rapid test planning: design 4–6 week A/B experiments that improve ROI quickly.
- Executive reporting: craft clear KPI dashboards and concise insight summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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