Snapchat Course
Master Snapchat marketing with this Snapchat Course for digital marketers. Learn AR Lens strategy, ad formats, targeting, and optimization to drive ROAS, engage Gen Z, and turn vertical video campaigns into measurable business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short, practical Snapchat Course shows you how to plan and launch high-performing campaigns using platform fundamentals, AR Lenses, and ad formats like Snap Ads, Story Ads, and Dynamic Ads. Learn to research audiences in Southeast Asia, set precise targeting, build engaging creative in Lens Studio, track KPIs and attribution, and optimize budgets with clear testing and reporting workflows for measurable results.
Elevify advantages
Develop skills
- Snapchat ad strategy: design full-funnel campaigns that convert fast.
- AR Lens creation: build interactive try-on effects using Lens Studio tools.
- Creative optimization: A/B test snaps, refine CTAs, and scale winning ads.
- Audience targeting: reach Gen Z in SEA with precise geo, interest, and lookalikes.
- Performance tracking: set KPIs, use pixels and UTMs, and report clear ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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